Politics. Sorted.
- Israeli Civic Engagement App

When this project was just designed, the challenge was helping voters who didn't really follow politics regularly and didn't know where to start understanding it. Today, people are exposed
to politics through constant flow of social media posts, memes, videos and unverified sources. It's hard to know the "fake news" from the real ones.

To add insult to injury, politics can be confusing and dense with long bills and law proposals, specific jargons and not enough clear analysis into them. Traditional media journalists don't make people's life easier either, with biased and, often, hard to read reports

People encounter politics through feeds, creators, and communities that reinforce what they already believe.

Different bubbles.
Different realities.

Bills, candidates, opinions, scandals, reactions, and updates are scattered
across too many channels.

Too much noise.
Too little context.

Polarization, biased coverage, social media dynamics, and AI-generated
content make trust harder.

Harder to know what is real, relevant, or complete.

The research pointed to a citizen who cared about voting, but didn't follow politics closely enough to feel confident when election season arrived. They wanted to make
a responsible decision, but didn't know where to start, didn't have time for
deep research, and didn't want to rely on one biased source.

The Responsible Undecided Voter

Wants to vote
responsibly

Feels overwhelmed
by political content

Doesn't trust
one source only

Doesn't have time
for deep research

Doesn't know
where to begin

Doesn't want to make
a careless decision

The Israeli landscape also showed that all existing tools answer only to parts of the solution:

Election Quizzes

Good for: Quick pre-election party matching

Missing: Follow-up civic action, bill tracking, representative relationship

News /
Political Media

Good for: Updates
and commentary

Missing: Neutrality, simplification, personalized decision support

Official Knesset Information

Good for: Source-of-truth, official information

Missing: Plain-language experience, comparison, personal relevance

Civic /
Journalism Projects

Good for: Transparency
and specific interventions

Missing: A continuous mobile-first product loop

Making political information people-friendly, intuitive and clear is the hallmark of empowering the public to make decisions that feel influential, aligned with their values and fact-based.
The application was built to support exploration, comparison and action in a single, easy to use, platform

1. The Information Architecture

FIRST TIME USER

← RETURNING USER →

Sign Up

Add e-mail /
Social Media Connect

My Profile

Compare

Home

Quiz

Settings

Favorite Representative

Comparison Results

Article Page

Quiz Results

Alerts & Notifications

Favorite
Bills & Laws

Representative's Profile

Representative's Profile

Representative's Profile

Personal Info

Representative's Profile

Bills &
Laws Page

Rate Us

Bills &
Laws Page

Contact Us

2. Early Concepts

A 3UP process was used to explore the flows and layouts that would offer the clearest, most friendly core experience before jumping into the visual design.

Timeline Concept

A very familiar concept to all users, the timeline shows a stream of articles, candidate profiles and law detail page

Highlight Concept

The most visual of the concepts, the Highlight was meant to show the user only one article at the time, giving more power to each information piece

Magazine Concept

The magazine concept was focused on giving the users an immediate overview of the main news, representatives and laws

3. A Clearer Path to Political Confidence

Understanding bills and law proposals.

New bills and laws that are now being discussed in the Knesset are explained in plain language, key arguments for and against them are exposed in a clear fashion so voters can turn information into personal understanding and be able to make their stance.

Comparing candidates.

Side-by-side comparison makes it easy to explore what matters most: values, expertise, voting records and public activity.

Complex data that is seldomly put together becomes visual and digestible, helping voters choose the candidate more connected to what matters the most to them.

Discover where you stand.

An interactive "agree / disagree" quiz with issue-based questions help voters understand where they stand on the political spectrum, which candidates better match their opinions, giving them clarity and insight to make a confident decision on the poles.

Knowing and Connecting with Reps.

Detailed profiles give voters an wide perspective into any representative's background, public activity and values.

Voters can also follow topics raised by a representative, see what bills and laws they have proposed and engage with them.